Storied, a player in genealogy and digital storytelling, announced on January 23, 2025 the acquisition of Memory Lane, a company known for its advanced artificial intelligence (AI)-based memory capture technologies. This acquisition marks a milestone in Storied’s two-year history and underscores the company’s commitment to enhancing personalized storytelling experiences through AI.
CEO of Storied, Kendall Hulet, stated that the integration of Memory Lane’s innovative solutions will strengthen Storied’s platform and enhance users’ ability to interact with their loved ones’ memories and build family trees. Hulet emphasized the company’s goal to make genealogy more accessible and affordable by offering AI-assisted research, storytelling and access to historical content for under $20 per year.
Genealogy can be an expensive hobby, but Hulet emphasized the importance of everyone having stories to share that can be cherished by future generations. To support this, Storied has expanded its free offerings, invested significantly in a growing content collection and committed to affordable pricing to make genealogy accessible to everyone.
The founder of Memory Lane, Ben Cook, expressed satisfaction that Storied will continue the work the company has begun. Cook noted that after meeting with Storied, it was clear that they shared the vision of how AI can help people capture their stories for future generations. He looks forward to seeing how Storied will build on Memory Lane’s foundation and carry the vision into the future.
This acquisition reflects a broader trend in the genealogy industry, where companies are increasingly integrating AI technologies to enhance the user experience. For example, in December 2023, MyHeritage launched the AI Record Finder™ and AI Biographer™ features, which use AI to simplify searches in historical archives and automatically generate biographies of ancestors.
With the acquisition of Memory Lane, Storied is positioning itself to offer more advanced and accessible tools for genealogy research and personal storytelling, which can help make this practice more inclusive and engaging for a wider audience.
About Storied
Storied is a digital platform for genealogy and storytelling, founded in 2023. The platform uses AI-powered tools to help users build family trees and preserve memories, with the goal of making genealogy easier and more accessible to everyone.
